Successful design must be unqiuely laser focused on a specific target audience. Clarity and consistency of message is paramount. Sadly, the world is filled with non-professionally produced mediocre design that is often skipped over by a digitally overloaded society.
Good Design Must
- add value to any brand
- have a memorable "wow" factor
- make information easy to find and understand
- be typographically interesting, yet easy to read
- have a focused consistency that helps with brand awareness
- make user interactions quick and as easy as possible (human centered)
- has an strong ROI because of it's immediate and direct impact on client perception
- can be proven through proper use of analytics
- be taylor crafted to it's target auidence
3 Step Design Process
- discovery - Collaboratively develop a plan to help further the clients business goals.
- design - Creation phase which includes an opportunity for ample client feedback.
- implimentation - Includes marketing, training, analytics, and testing.
I have over 20 years of experience in design and art direction. I thrive on finding ways to help clients achieve goals. I have a entrepreneurial background and often advise clients on ways to streamline business processes that relate to "design thinking". Over the years I have formed invaluable friendships with developers, search engine optimization (seo) experts, and writers whom regularly assist me on projects. In my other life I'm a Professor of Graphic Design and Chair of the Art Department at Samford University in Birmingham AL. I love traveling with my wife Timarie and our son Finn. Please follow me at one of the following sites.
I enjoy hearing about client needs and I would be happy to sit down (free of charge) and chat with you about your project. I always provide a detailed quote that spell out all expectations, due dates, and costs. I never go over budget unless something is changed or added midway through a project. I charge $65 an hour which is a average rate for a freelance graphic designer. I have won dozens of design awards and I hope I can make award winning work for you. Please feel free to email me at firstname.lastname@example.org or call me at 205-456-1414 for a free consultation.
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