Successful Design

Successful design must be unqiuely laser focused on a specific target audience. Clarity and consistency of message is paramount. Sadly, the world is filled with non-professionally produced mediocre design that is often skipped over by a digitally overloaded society.

Good Design Must

  • add value to any brand
  • have a memorable "wow" factor
  • make information easy to find and understand
  • be typographically interesting, yet easy to read
  • have a focused consistency that helps with brand awareness
  • make user interactions quick and as easy as possible (human centered)
  • has an strong ROI because of it's immediate and direct impact on client perception
  • can be proven through proper use of analytics
  • be taylor crafted to it's target auidence

3 Step Design Process

  1. discovery -  Collaboratively develop a plan to help further the clients business goals. 
  2. design - Creation phase which includes an opportunity for ample client feedback.
  3. implimentation -  Includes marketing, training, analytics, and testing. 

Art Direction

I have over 20 years of experience in design and art direction. I thrive on finding ways to help clients achieve goals. I have a entrepreneurial background and often advise clients on ways to streamline business processes that relate to "design thinking". Over the years I have formed invaluable friendships with developers, search engine optimization (seo) experts, and writers whom regularly assist me on projects. In my other life I'm a Professor of Graphic Design and Chair of the Art Department at Samford University in Birmingham AL. I love traveling with my wife Timarie and our son Finn. Please follow me at one of the following sites. 

Follow Me

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Bottom Line

I enjoy hearing about client needs and I would be happy to sit down (free of charge) and chat with you about your project. I always provide a detailed quote that spell out all expectations, due dates, and costs. I never go over budget unless something is changed or added midway through a project. I charge $65 an hour which is a average rate for a freelance graphic designer. I have won dozens of design awards and I hope I can make award winning work for you. Please feel free to email me at or call me at 205-456-1414 for a free consultation. 



Experience Design
Creative Direction
Art Direction
Print Design
Brand Identity 
Design Strategy
App Design


PBI Japan
Jump TV Jamaca
United States Army
Habitat for Humanity
United Nations (UNICEF)
Hot Springs Film Festival
National MS Society
The Australian Coat
Discovery Channel
Ski Snowmass

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